Right of Passage: Harley Davidson
Annual Report Design
Right of Passage is a concept that i derived from my childhood. having grown up all my life around biker culture, I've developed quite an understanding as to what that sector of society enjoys. The Right of Passage is as it sounds, derived from the enthusiasm bikers have for riding, nature, and the open road, one must make a long journey to far away lands to earn the right to call themselves a biker, and sincerely enjoy every minute of it.
Harley Davidson being one of the largest suppliers of "biker" style motorcycles, was a perfect company to design the annual report for, as it is also a symbol of biker culture, and a staple in the concept "The Right of Passage".