Flying Box Ale
Flying Box Ale is a fictional craft brew created for a package design project. Its a cream ale, which is typically enjoyed in the summer. The physical packaging for the beer is cans, because this beverage was intended to be consumed in the outdoors (forest preserve, beach, hiking trip, ect.), and glass is typically not allowed at these places.
The project had one specific rule, the package had to be sustainable (have a second use beyond packaging). As this is a beverage meant to be consumed outdoors, the second use for this line of packaging was for it to be easily transformable into a box kite. The user then gets to further his outdoor drinking experience by flying this wonderful kite around. If flown in public areas, the packaging then serves as its own advertising, causing more people to by this beer, and hence coming full circle.