Chicagoland Brewpub and Microbrewery Shootout
Advertisement for the Chicagoland Brewpub and Microbrewery Shootout. An event held annually in Chicago as a way for local brewpubs and microbreweries to share the fruits of their labor, and compete with eachother for bragging rights. The advertisement is an appropriation a cover of a movie called "High Noon".
The concept was already created, as is has already been dubbed a "shootout", it only seemed fitting to appropriate from old western films. A very iconic picture was chosen for the appropriation, and the text hierarchy is the shape of a beer glass. Black and white was chosen to add suspense, and a pale yellow was chosen to highlight the information due to its relation to the color of most beers.